The PERKS pilot screens tonight at Digitas

BigScreen LittleScreen is screening the PERKS pilot in NYC at the Digitas Conference Center, 355 Park Avenue tonight at 6:30 pm. (map) Thank you, Paul Kontonis and Matt Semel!

Here’s from their official press materials:

BigScreen LittleScreen #bsls is the premiere New York City showcase for web video producers and December’s screenings will be jam packed with content goodness! Join Matt Semel and Paul Kontonis as we celebrate the content and the creators of original high-quality web video.

December Agenda:
- DIORAMA TV presented by Thom Woodley
- PERKS THE MUSICAL presented by Tom Diggs
- IN SEARCH OF INCREDIBLE with JASON MRAZ presented by Paul Kontonis
- ITTY P & DJ MODEL T presented by Tanya Perez
- THE MARRIED BACHELOR presented by Marquis Smalls
- WAINY DAYS presented by Jesse Cowell

 Created to help support and encourage the growth of the web TV community, BigScreen LittleScreen screens some of the newest web series and creative developments in web video. And we serve beer! Sponsored by 10Ton, The Third Act, Digitas and the IAWTV. Check out The NewFront.

From original web series to branded entertainment, creators get a chance to screen their work and to discuss the how’s, why’s, and what’s of their production. We focus on the development, talent, production and distribution of the web video. 

Since 2007, some of the finest most critically acclaimed New York City web video producers have showcased their work and given insight to the community.

For more information:

http://meetu.ps/5PMlb

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IAWTV Awards – Nominees Announced 12/14/11

This Week’s IAWTV Awards Nominee Announcement

Following last week’s tie breaking vote, an official announcement of the nominees for the Inaugural IAWTV Awards will be made (tomorrow) December 14, 2011 beginning at 10:00am PST.

Shira Lazar and Ethan Newberry will be streaming the IAWTV Award nominations live from the “What’s Trending” studios online http://www.whatstrending.com/.  “What’s Trending” will be exclusively streaming the nominations announcement. 

The Making of Perks was submitted for 5 categories.  The competition was fierce.  We’re  just enjoying being a part of the process.

Best of luck to all who submitted!

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For Your Consideration … THE MAKING OF PERKS

The IAWTV members are currently ”in process” of voting for the finalists in each of the esteemed categories for this year’s Web Oscars.   The IAWTV Facebook board suggested we get creative with our Web Oscar campaign.  What better place to start ours than the PERKS blog!

Even though the PERKS Pilot was not eligible for consideration due to only having made one official episode so far,  we are still having encouraging meetings with potential sponsors and producers due solely to the fact that we only made one episode.  All good, as they say.  PERKS the musical will have to wait another year to compete.

However,  THE MAKING OF PERKS was actually eligible for awards consideration in several categories.  So it was submitted.

For all you IAWTV voters out there, I’d like to use today’s blog space to let you know about the five categories you just might be able to vote “YES” in for THE MAKING OF PERKS.  What’s lovely about this part of the process is there’s no limit to how many YESes you can vote for.  I hope you’ll YES THE MAKING OF PERKS in the following categories … for your consideration:

1.  BEST DOCUMENTARY.

“The Making of Perks” is indeed a documentary about the  making of Perks.  We chose a variety of styles, some episodes with talking head witnesses, some with a panel, and some pure verite.   Granted, the subject matter can’t quite compete with documentaries about re-building New Orleans, civil rights, or the perils of globalization.  Or can it?  Original series for the web and new media will most likely be the last great media frontier in my lifetime.  A documentary about the early years creating an original show for the web is hardly insignificant.  Just saying …

2.  EDITING

My brother Andy Diggs  edited the ten episodes of THE MAKING OF PERKS, one a week, as a labor of love.   He did them all on imovie.  And he did a brilliant job on the project with no budget.  $0.  There’s a whole other narrative here involving second chances and spiritual redemption, but I’ll spare you the double hanky moment.   Just know that a IAWTV nomination for my brother would the equivalent of a triple-word-score in terms of good karma for IAWTV.   

3. ORIGINAL MUSIC

We did two episodes of THE MAKING OF PERKS about Jason Michael Snow and Mishaela Faucher around the creation of their song, “Absolutely Hell.”   Rosie O’Donnell’s B’way Kids sang and danced to “Absolutely Hell” for Rosie this summer.  It’s also one of the preferred songs on ABSolutely Hell, Tydogg1027′s workout video.   It’s a great song, and I hope Jason and Misha get a nod.  They’re extremely attractive people and will look great on the IAWTV red carpet.

4.  MAKE UP

Our competition in this category is fierce.  A majority of the awards are sci-fi shows and fantasy shows involving super human action, blood, sweat, dirt, etc.   How can a cute little high school musical compete with the masters of the universe in the world of make up?  Well, for starters, those kids were dancing their buns off all day and you never once saw their blood, sweat, dirt, etc.  A roomful of dancers with no shiny noses, blood, sweat, dirt, etc.  There was blood, sweat, dirt, etc. alright, but the genius of our make up crew was that the blood, sweat, dirt, etc. never made it to the screen.   Like Jason and Misha we even made one of the documentary episodes just about our make up crew. 

If I were going for to attempt to manipulate the sentimental vote here, I might relate the story how  one of our make-up artists, Mariko, was in Tokyo the week of the earthquake but flew back to NYC to make the shoot.  While this is indeed true, any further narrative connection between Mariko and the earthquake would be a fabrication. 

5.  SUPPLEMENTAL MATERIALS

This is a category I find fascinating.  Unlike “old” media, I love that new media acknowledges and celebrates the holistic aspects of a show.  Because I wanted to learn as much about this brave new world of new media, I saw the necessity of jumping into supplemental aspects as best I could.  We set up twitter account(s) with daily updates, we Kickstarted, I blogged daily for half a year about the process, PERKS cast members performed at The Old Fashioned Piano Party at the Old Village Gate, we put the songs on all the digital sites for sale.  We did out reach at Thespian Societies and Drama Clubs from Tennessee to Oregon.  We have two videos still alive on Funny or Die, both still holding strong with 96% Funny.  Part of the success of any part of PERKS was our ability to assume everything would happen outside the box.  THE MAKING OF PERKS itself is designed as a supplemental series.  In the future, no one will have to think outside the box, because there will no longer be a box.

Since this is our first year in the world of new media, receiving one IAWTV nomination for HE MAKING OF PERKS would be ridiculously wonderful.   I feel like the first time you do anything, there’s always a serious learning curve involved.  I don’t know what it is about the learning curves around making an original series for the web, but they always end up being more fun than I ever dreamed of.   (I think I just wrote a first draft for an acceptance speech.)

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IAWTV Awards Deadline Approaches!

As we continue to take meetings and figure out what the next move is for PERKS, award season approaches.

If you don’t know your Streamies from your Webbies, there is a bit of a learning curve involved here.

I am a member of IAWTV, the International Academy of Web Television.   There have been some controversial web award shows in the past (produced by other entities) celebrating original series for the web.  IAWTV has taken the initiative to create its own awards event that naturally goes hand-in-hand with such Academies.

Here was the IAWTV official announcement at the beginning of the month:

“Recognizing content creators driving today’s web television industry, the International Academy of Web Television (IAWTV) announced a call for submissions for the inaugural IAWTV Awards to be presented on Thursday, January 12, 2012, in Las Vegas during 2012 International CES.”

The actual PERKS (pilot) is not eligible for any such IAWTV awards at this point.  We only made one official epiosde so far, and the Academy requires two shows for narrative eligibility.   However, at blip.tv’s Annie Tsai’s suggestion, we made a shy dozen THE MAKING OF PERKS episodes.   Annie suggested we make these  episodes to give our fans more information and have more product streaming – as the web tends to eat  product.  Peter Buntaine shot some contextualizing footage with some of the PERKS  company members, while my brother Andy Diggs, edited them together quite skillfully.

THE MAKING OF PERKS episodes are technically documentaries made for the web and, in turn, eligible for the IAWTV Awards in that catagory.   A few weeks ago, we submitted several episodes for IAWTV consideration.   I hope my brother’s work will find some recognition.  It really was a labor of love on his part – and they’re quite good.  We shall see how it all plays out. 

If you are a content provider of original series for the web and considering submitting this year, the IAWTV Awards will continue to accept submissions through this Monday, Oct. 31st, up until a minute before midnight.

http://submissions.iawtv.org.

So what’s to prevent these awards from repeating past embarrassments?  This morning,  I received the following email from IAWTV: 

“It’s our pleasure to announce today a collaboration with creative events agency Bryan Allen Events (BAE) to produce the inaugural IAWTV Awards event set for Thursday, January 12, 2012, at the Venetian Hotel in Las Vegas, Nevada during International CES.
 
BAE is best known for producing VidCon, the world’s largest online video conference and convention. The BAE team will provide the IAWTV its specialized expertise and strong talent in event production, new media, television and Web. Founder and Managing Director Carver Wright has more than 11 years of experience in events and oversees a team that has worked with Comedy Central, Adobe Systems, BlackBoxTV and DFTBA Records to provide extraordinary production value and creative content development.
 
We’re thrilled Carver and his team will be making this an exciting and memorable Awards event!”  


 Any fears of Web Award Shows Past should be put to rest with this announcement.  The event is in good, solid, profesisonal hands.

Best of luck to everyone submitting!

Let the Awards Season Campaigns begin!!!

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Blip.tv vs. Network Executives

This week, there were two very provocative, yet contradictory internet pieces floating around.   One, a Tubefilter piece touting the progress viewership was making on blip.tv and the other claiming the challenge of such platforms was no longer a thorn in the side of television.  

Let’s look at the first story reported a couple days ago on Tubefilter.  It came with the sensational title : 

TV Execs: Blip.tv’s Online Video Study Will Scare You

The article is copied below.

Or read it on the Tubefilter site if you prefer:

http://news.tubefilter.tv/2011/10/10/blip-online-video-report/

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 Blip.tv released the findings of the largest research initiative to date focusing on original web video.

The study, performed by Dynamic Logic, offers insights into how, when and where blip.tv audiences are consuming online video, and has strong implications for the future of television and online video. The study’s results shed light on viewer attitudes towards online advertising, the extent of cord cutting, and the prime hours for original series viewing.

Key findings include:

  • § Viewers are cord cutting. Online video consumption is rising as TV viewership is shrinking: compared to six months ago, viewers are watching nearly 9% less cable television, and increasing online content viewing by 26%. Online programming consumption on Mobile and video game platforms is up 19% and 18%, respectively.
  • § Original online series are being watched during prime-time hours. Findings show that 8-11 pm is the most common time period for people to watch. 6-8pm is second most common.
  • § Advertising is more acceptable for original online series than for television streamed online. The research showed that for blip.tv’s audiences, 43% reacted positively to pre-roll advertising on original online series, whereas only 30% reacted positively to pre-roll advertising on television content streamed online.
  • § The average viewer of online series is 33 years old, and college educated. And the viewers are evenly divided between men and women.
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    The Tubefilter headline implied that the findings were significant enough to scare TV executives.  Let’s see if those TV executives are getting a little nervous. 

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    (The following information was taken from several industry sources.)

    On the other side of the country on Tuesday …

    Hollywood Radio & Television Society’s Newsmaker Luncheon was underway at the Beverly Hilton in Beverly Hills, Calif.   The topic du jour: Broadcast Network Chiefs Needing to Rethink Their Business Model. 

    With the entertainment business changing as rapidly as it has in the past several years — content that was once limited to one screen is now distributed to many others — the luncheon buzz was that broadcast networks need to rethink their business models, especially the upfront season, as their “choreographed” dance is “inefficient and wasteful.” That is according to Kevin Reilly, president of entertainment at Fox Broadcasting, during a panel discussion featuring the five broadcast network entertainment presidents as part of the Luncheon. 

    “I’m genuinely excited in a way I wasn’t a few years ago,” Reilly said. “I think there’s now some clarity to the marketplace — it’s clear that our product is a transmedia product that can work on multiple platforms.”

    “It’s the best, most exciting time to be in network TV,” concurred CBS entertainment president Nina Tassler, seated beside Reilly at the Beverly Hilton panel.  “There’s a renewed sense of optimism — a sense of hope.”

    Despite their renewed optimism about the state of the broadcast business, frustration percolated to the surface about the way TV shows are bought, developed, produced, and promoted.

    Fox entertainment president Kevin Reilly said that having all the networks take pitches, make pilots, do schedules and launch shows on the same time cycle is “stupid, highly inefficient, wasteful and not good for anyone in this room.”

    Reilly called for new ways to look at the business where there isn’t a bottleneck every year. “You look at the shows that have survived at the end of the season – created by the world’s best? It’s kind of embarrassing,” added Reilly.

    It should be noted that the fear of competition from the digital and online world that gripped the networks only a few years ago has eased. “It all still starts on broadcast,” said Tassler. “(Digital) is an added value.”

    ABC’s Paul Lee said that in the past the networks only had one major source of revenue – from broadcast advertising. “Now we have dual revenue streams,” he said, ticking off the growth in retransmission payments, international sales and most recently deals with Netflix, Amazon and others in the digital realm.  “While content still starts with broadcast,” Lee added that “now digital can provide a platform to promote shows even before they go on the air,” what he called “a viral storm.”  He cited the new ABC show Suburgatory as an example of where promotions and early sampling helped build interest. “It can really create a buzz,” said Lee.

    Tassler stated that Netflix and other digital platforms are “a great option for us,” but warned that the important thing was to make sure it did not cannibalized the existing businesses of domestic syndication and international sales.

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    The TV executives seem to have dismissed original series for the web as an incidental blip, if you will, on the cultural landscape, exploiting web content for “value added.”   Admitting original content for the web was once a threat, the networks worked together this year to re-organize and re-structure their own digital studios so that they focus on creating content derivative of their network shows for brand extension.  There are no metrics for the extend to which they were able to slow the momentum.   Based on the comments at the luncheon, they seem pleased with their efforts.

    Dynamic Logic almost seems to be anticipating the network attitude in the way they set up the blip study.  By only sampling viewers who were already watching blip, there’s no information on new viewership.  The study shows that viewers who already watch content on blip are lingering longer.  That’s good news for blip and their content providers; blip should ask advertisers to increase revenues, and content providers should ask for more of blip’s profits.

    One significant piece left out of the Dynamic Logic initiative for blip is data on how many of those blip viewers watch prime time shows later on DVR.   I would hate to encourage anyone to miss the latest episodes of Breaking Bad or Homeland for Fred.  It’s still a Golden Age for cable content.  Celebrating the decline of cable content is not in our cultural best interest. 

    And there’s the crux.  We don’t live in an either/or  world.  The Internet was set up as a gift economy; if it’s managed with justice, there should be plenty for all.  By using the Samson/Goliath language as a frame, the conversation gets a little dizzy with spin.

    Here’s what  I actually take away from the two articles:

    1. Original content viewership on blip.tv is increasing among its habitual viewers.  In terms of total viewers of original online content, there’s no data in this study.  New viewership online might not be increasing at the velocity we (and advertisers)  have been led to believe. 

    (I still have people tell me how sorry they were to have missed the PERKS (pilot) on youtube.)

    2.  TV network executives have co-opted and re-structured enough of the digital market so that they now feel the numbers are going in their favor.  They also seem more comfortable leaving the more niche content to the web and no longer finding youtube and the .tv platforms a threat to their market shares.   They seem to have other more pressing issues.

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The American Cultural Conversation – Original Episodic Series

Last week, I blogged about the re-emergence of sit-coms.  Today I wanted to give equal time to the new hour-long network shows, aka episodics.  Because of their length, these shows don’t have as much in common with the web show form.  Just ask any web show content creator how tough it is to try to produce an engaging dramatic series that doesn’t rely on some kind of humor or special effects.  But the following new network shows are out there and an undeniable part of the American Cultural Conversation right now.

While women generally have had a substantial success rate with 30-minute comedies this fall, the same cannot be said for hour-long shows.  The bunnies have already been cancelled, and the angels will need a miracle to keep them on the air.  NBC is trying to find Maria Bello a new home before they surrender her Prime Suspect.   It’s hardly Maria’s fault; maybe it’s hard to erase Helen Mirren’s indelible work, maybe it was just a bad idea for all the right reasons.   

For the younger demographic,  Hart of Dixie is as generic as it sounds: Providence in the South for teens.   And Fringe has the opposite problem:  The Parent Trap for grow-ups.   The Secret Circle may hang in there;  aside from some fancy special effects (True Blood lite) don’t expect those teen witches to come close to competing with the guilty pleasures of The Vampire Diaries before them.   If televison programming were a science, it wouldn’t be TV

There  have been a few female-driven shows that are succeeding.  Unforgettable is one of those exceptions.  It takes its cues from The Mentalist.   Structure the show around a detective with a special talent -in this case,  photographic memory – surround her with interesting characters including a possible handsome love interest, and hire an enigmatic actress like Poppy Montgomery to play the lead.  It’s a standard procedural, but the special effects involving the photographic memory are visually interesting.  It’s well executed and works like a Swiss clock. 

The other female-driven show that seems to be hanging in there is Pan Am.  But don’t expect a Mad Men for women.  Pan Am is more closely aligned to soap opera than the Golden Age of Cable.  It’s also beautifully designed and stylishly shot.  If they could only give Christina Ricci a character that matches the depth of her acting.  Each week Pan Am flies us to a different destination.  It’s never silly like The Love Boat.   The cocktail of Cold War politics and earnest stewardess sensibilities are pure escapism for those who still believe the past is time of lost innocence.

My favorite of the new female-driven hour-long shows is Revenge - and not just because PERKS DP David Kagen is working on it.   It verges nicely on camp (unlike the Charlie’s Angels’ update) with a tender ”eat the rich” angle.  It’s not over-the-top camp like Dynasty, but there’s enough champagne wishing and  caviar dreaming to lassure us there’s life for the well-to-do beyond the Upper East Side of Gossip Girl.  Revenge  does have pretensions to be about class.  But it’s TV’s idea of a class war; you hear about potential foreclosures, but you won’t ever see any starving infants in the Hamptons.  Not having a state of the art computer is enough to lower anyone’s self-esteem, right?  Revenge does some fabulous literary referencing.  Buying a house on Long Island to be close to an obsession is right out of The Great Gatsby, only this obsession is the vengeful destruction of lives.  Each week we see Emily VanCamp’s character go through her to do list of people’s lives to destroy, people who had destroyed her father.  It’s curiously the opposite premise from My Name is Earl.   In post-9/11 America where justice and revenge are easily confused,  we can all identify with a character actively pursuing bad karma in the name of justice.  And of course, Revenge‘s daddy retribution storyline owes an undeniable debt to Hamlet.  Madeline Stowe gives a formidable performance as the Queen Bee of the Hamptons.  If Revenge sticks around and the writers continue to give her deliciously nasty  scenes to play, look for a possible Emmy nomination for Ms. Stowe in about a year.    

Revenge  is one of the two shows to borrow  from the Bernie Madoff narrative, the other being the comic hit 2 Broke Girls.    There’s something to be said for letting the cultural  conversation include themes of the zeitgeist.  The time  between writing and launching television episodes is only a few months, so the Madoff storylines doesn’t yet feel dated.

New male-driven episodic shows have not been so lucky.  Trying to re-create a Lost should no longer be on any TV executives’ bucket list anymore.  The verdict’s still not in on Person of Interest.  The episodes I saw have been a little too cool and enigmatic for their own good – or to sustain my interest.  A Gifted Man should have worked as a high concept show – Ghost with a top doctor.  Taking its casting cue from The Good Wife, they hired some of the best NY actors around.  But I had to stop watching after the second episode when poor Patrick Wilson’s character had to deliver a baby while he simultaneously removed the pregnant woman’s brain tumor.  If the show were high camp, maybe, but it is dead serious.  And what kind of show kills off a great actor like Bill Irwin in the pilot? 

We’re about to be inundated with fantasy-based shows.  American Horror Story on FX got the numbers, but it’s logistically a muddle.   Terra Nova arrived with the Spielberg imprimatur.  While the numbers weren’t spectacular -  and it’s hard not to feel it’s just a little too close to Jurassic Park – you never know what deals were made with Fox and Spielberg.  Of the other upcoming fantasy shows, Once Upon a Time will attempt to take us back to a Pushing Daisies sensibility where TV and fairy tale merge, and we shall see if Grimm can scare, entertain, and sustain.  

The best new show of the 2011 fall season is hands-down Homeland.  Claire Danes knows Emmy-bait when she sees it.  Her character is smart, complex, troubled, and driven.  It’s a well-produced show, deftly acted, and brilliantly written.   Homeland is one of the few shows on the air that is not only great television, but also feels relevant to my life.  The Golden Age of Cable keeps on shining. 

Except for Homeland  and the zeitgeist “eat the rich” connections to Madoff in Revenge, there are very few revelations so far this year when it comes to new hour-long network shows.  But keep in mind, television must always tread a fine line when it comes to getting too close to real issues like corporate greed, i.e., Emily VanCamp’s character in Revenge  isn’t some poor little match girl; she seems to had vast amounts of wealth at her disposal.  The networks are no more going to bite the hand that feeds them than they’re going to bite or show their own corporate hand.

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The American Cultural Conversation – Recent Web Launches and a Relaunch

While network television unveils a new season of original series, I thought I’d look at what was launched online in original series for the web during the same time period.  My source is the New York Web Series Facebook Page.  I realize there are literally thousands of shows and videos being launched all over the world and perhaps even beyond, so I’ve decided to  keep this list simple and focus on my own little village of New York content creators.

FYI.  It takes about the same time to watch these dozen shows as it does to watch the Terra Nova pilot DVR-ed,  skipping the commercials, of course.  (I love how network TV now has commercials AND pop-up ads.)

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Amy Staats launched her latest of Here’s What I Like, and Now I’ll Tell You Why. Episode 4 is  “Russian Literature.”   Helen Pellet and Nora Marbles explain to you all of the great life lessons that can be learned from Russian Literature. Grey Gardens meets Mr. MaGoo.  With delightful downtown deadpan sensibility and great production values, Here’s What I Like, and Now I’ll Tell You Why takes you on a “saucy ride.”

http://www.youtube.com/watch?v=jiBuezohGRI

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Aaron Kheifets’ new episode of Boners 101 is also out, also Episode 4.

Johnny and Aaron are two anthropology PhDs who have a book deal writing about human mating habits. What they don’t have are social skills.   In this episode Johnny and Aaron accidentally expose themselves to a group of actors.

http://www.youtube.com/watch?v=YKPYauc7YzY

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And catch up on Brosephs –

Episode 6,  “The Great Gambler.”The rent is due and Kevin has to get creative to make ends meet. The guys realize they are more to each other than just roomies – they’re friends.

http://www.vimeo.com/24952839

Brosephs is an original web series comedy about three strangers who become unlikely roommates and friends as they navigate relationships, feelings, family, mob bosses, and the rent.

The also recently launched a new music video, “I’ll Be There.”

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Donnie Leapherat’s Osiris: Chapter TwoOsiris is a 10-episode indie scifi/thriller web series featuring gritty crime fiction, espionage and the supernatural.

http://www.osiristheseries.com/2011/09/osiris-episode-two/

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Joseph Amiel’s Ain’t That Life recently launched Ep. 6, “Problems on Both Ends.”  The hapless, yet ever-optimistic Harold Bregman struggles to find success in his career and love life, but invariably stumbles into trouble and even danger. His only ally? His cynical therapist. In this epiode, the woman cop’s interrogation about Allyson’s disappearance raises questions about Harold’s masculinity.

http://www.youtube.com/user/aintthatlife#p/a/u/0/6eEJZvKYTPY

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Sage Suppa and his Crew launched more from  The Crew. “One day a few of us were hanging out, trying to crack each other up and someone said, ‘Hey, it would be funny if we filmed this.’”

http://www.thecrewtoyou.com/#!__vids-4

Also from Sage Suppa, Episode 1 of Copying Life:

https://www.youtube.com/watch?v=p-PheiCEw3k&feature=mfu_in_order&list=UL

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Hans Lauture and Michael Andrew’s Love and Comics launched Episode 1. The series is about an aspiring comic book writer navigating the curiosities of love and life alongside his two best friends.

http://www.loveandcomics.com/

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Anne Flournoy recently re-launched “How to Wreck Your Reputation” Episode #5 of The Louise Log.  Anne and her Louise are pioneers of original series for the web.  If you missed this episode the first time around, you can now enjoy Anne’s revised version.

http://www.youtube.com/watch?v=sVNxduAx8pA&feature=mfu_in_order&list=UL

“Louise manages to blow the one commitment she has.”

Louise : Web series = New Girl  : network series .

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Simpatico follows seven characters as they try to reconcile who they are with who they want to be…and the whims of the audience that watches them.

In the final episode of Simpatico’s full season, the audience go to vote on how the season finale would be built. Here it is, Episode 8, “The Lost Scene.”

http://www.simpaticosite.com/Series_Episodes.html

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Recently launched was Timeless Seasons, a home shopping network parody. I hope.

http://www.youtube.com/watch?v=KteLx4mSUdU

and Dante Russo’s long-running Wiener and Wiener, Season 2, Ep. 9. In this episode …  Peter shoots the last day of “The Scarlet Letter: Das Web Series” as Sophie gets caught living in her former client’s empty apartment. Oscar bumps into his ex-girlfriend Marilyn and finally gets to tell her what he’s been wanting to say all season.

http://www.youtube.com/watch?v=DNR0kSeb87Q

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And I always have to plug my own stuff  If you’ve never seen one of The Making of Perks, my brother Andrew Diggs did a darn good job editing them, especially THE MAKING OF PERKS -TECH.

http://www.youtube.com/watch?v=hyAcQGcbZZ0

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It’s fascinating to see the range of work the DIY community creates, especially working outside the constraints and without the financing of corporations.  What we lack in budgets, we make up for in variety and gumption!

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The American Cultural Conversation – Original Comedy Series

The new Original Series on network television have begun to roll out.  As a content producer of Original Series for the web, I do my best to learn from the pros.  Here’s what the new season of sit coms (and old templates) have taught me so far.

In the old days at UCLA, they used to teach that successful sitcoms needed a “franchise.”  Frasier’s radio station, Cheer’s bar, or Just Shoot Me’s magazine.  But the franchise just becomes set dressing for the bones of a show.   There are really only three kinds of successful sitcom templates: The Odd Couple, Friends and All in the Family.  Sitcoms can include other elements, like rom-com, mocumentary, and fish-out-of-water scenarios, but most shows that usually get renewed owe a deep debt to The Odd Couple, Friends, and All in the Family.     

So far, 2 Broke Girls falls perfectly into The Odd Couple paradigm.  It’s no surprise that it just got a full season order.  It’s also no accident that it comes right before one of the most successful other Odd Couple shows of recent years, Two and a Half Men.  TV snobs bemoan the success of Two and a Half Men.   And yet it’s still the #1 sitcom in America.  (My own mother laughs out loud when she watches it.  Many times.)  Another show in the Odd Couple model is How To Be  A Gentleman.  It doesn’t quite have the numbers yet.  One problem might be it follows Big Bang Theory, which more closely adheres to the Friends model.  Odd Couple shows might work better side-by-side.

The Friends  model is the most common type of successful sitcom these days.  5-6 twenty-somethings hanging out together bein’ wacky just bein’ friends.  Lots of air quotes in their chatter.  It helps if there’s some romance in the air, and it helps even more if they like to talk about sex alot.  Not gross/dirty porno sex, but cute/fun sitcom sex.  Of special note, there are more vagina jokes this year with all the female protagonists on sitcoms, and the word “masturbation” is thrown around more casually too.  Masturbation jokes probably have more to do with unemployment rates than female-driven sitcoms.   How I Met Your Mother is in its 7th season and doing better in the ratings than ever.  The Friends model is clearly durable: Happy Endings, Whitney, New Girl, Entourage, Big Bang Theory, Seinfeld, and South Park. 

When All Night Long follows the Friends  model, it is much more enagaging and interesting than when it follows the family model.  That’s generally true of the the family model, except for The Simpsons, Family Guy, and Modern Family,  a few of the exceptions.  Many family sitcoms feel anemic – even in a premiere episode – we feel we’re watching something that’s been in syndication for a while.  When I hear mother-in-law jokes, I start to look for Kaye Ballard, Eve Arden, and Apollo space travel.   I’m clearly prejudiced against a certain type of family sitcom.  But what do I know?   My DVR can’t logistically record all the King of Queens re-runs playing today.   Bixby Elliott in the last writing group suggested, “All TV shows are about family in the end.”  Glee  is a great example. When it’s on track, it’s about father Will Schuester trying to raise his motley Glee Club family.  Traditional family sitcoms were responsible for the near death knell of sitcoms a few years back.  I keep seeing previews for Last Man Standing and get a bad feeling in my stomach …

I believe one of the reasons NBC’s Thursday night’s current comedy line-up has never hit must-see numbers is because those shows have never really committed to one template.  By making them all a little like Friends and a little like a Family throwing in a few Odd Couplings - oh, yeah, and make them mocumentaries so they remind us a little of Christopher Guest – they end up very unfocused.  It takes them a few seasons to find their voices – so much for a first impression.  They eventually survive and find their niche audiences, but they never realize their potential as authentic television phenomena. 

So how does this all relate to PERKS?   If PERKS continues as a DIY web series, we can happily do what we please as we play to our niche audience.  We raise the money, we get to make what we want.  But we have also had a few meetings about putting PERKS in a television format. The question is which one?  

Of the three, a variation of the Friends ensemble makes the most sense – with school as the surrogate family.  However, Friends  shows rely heavily on a lot of sexy banter, which is still considered a little creepy coming out of the mouths of teens.  Especially since we’re skewing towards a younger audience.  We’ve considered ageing the kids up to adulthood, but then Josh’s shyness becomes a bit pathological.  

It’s an interesting problem.  It’s even more interesting to watch and pay attention to what’s working when the stakes get raised.

Posted in Artistic Reflection, Stick With the Winners | 2 Comments

PERKS (pilot) keeps on rolling …

 I’m really excited to report that PERKS (pilot) crossed the 14,000 CPM mark on Youtube this weekend. It’s actually more than that as we also have significant hits on FunnyorDie, tudou (Chinese Youtube,) vimeo, and blip.tv.   Thanks to Val Brown for guiding us so wisely through the marketing process!

If you never got around to taking a peak …

http://www.youtube.com/watch?v=1d-eUkeLJ5o

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Catching Up … What Are They Up To?

I took a little blogging break to prevent burnout.   As things start to heat up again, I thought it best to get typing. In the spirit of “communities are about people who communication,”  I thought I’d start with sharing what some of the PERKS company is up to these days.

PERKS’ “Josh,”  Alex Wyse, is prepping for his Broadway debut in Lysistrata Jones.   We couldn’t be more excited for Alex. The show was a hit Off-Broadway last summer, and we hope its success keeps growing.  If you’re in the Times Square area, you can’t miss the big sign.

Allison Strong  “Courtney” has been singing and dancing all summer in Mama Mia! on Broadway, sometimes going on as “Ali.”  This is her last week in the show for now as she returns full-time to school in Montclair. Congrats on a sweet summer job!

Alex Brightman “Darwin” is currently playing “Henry” at the Pioneer Theatre Comapny in Next to Normal in Salt Lake City.  The show runs through the first week of October.  The role’s a perfect fit for Alex. If you’re in the SLC area, check it out. If you’re not, I’m sure there’s a Youtube clip or two.

If you’re in Brooklyn this weekend, Arden Myrin’s The Party Machine rolls on. It’s tomorrow night at Union Hall at 8pm. Make a reservation. They tend to sell out. And you never know who will pop in for a surprise visit.

One of the reasons I took a blogging break was to work on The Fairy Hoax, a new  musical I wrote with Jay D’Amico produced by the WorkShop Theater in NYC. I was lucky enough to get to work with PERKS alums’ Aaron Riesebeck, Mishaela Faucher, and Mitch  Dean on the project.  The reading went very well. Felicia Blum, Howah Hung and Noah Zachary were in the audience. There’s already talk of taking The Fairy Hoax to the next level.

Now all we need to do is figure out a way to get everyone’s schedules in sync to make the rest of PERKS …

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